What was the first and most widely used social media? Email. 60secondmarket gives us a list of the top 52 social medias including the highly overlooked email. If you think about it, not everyone engages in all types of social media platforms, but almost everyone has an email. More importantly, people are inclined to check their emails for work, school and personal life.
So why does checking emails make me hate life? Finding one email that you actually look forward to is like finding a needle in a haystack. In this post I’ll cover why Core Power Yoga’s emails stand out amongst the pool of junk mail from similar service-oriented emails. Core Power Yoga promotes its services, retreats, and class schedules here: http://www.corepoweryoga.com, focusing on the service aspect instead of retail.
Below is an example of Core Power’s October 2014 email:
Subject line: Instantly intrigues readers with the question, “Ready for the next step?”. This question automatically provokes audience interaction through shear curiosity as you ask yourself, “am I?” or, “ready for what?”.
Video: CPY uses a video in their email. Videos are highly effective tools to grab and retain attention next to text and pictures.
Text links: The orange links lead users to specific studios close to their location and to the website itself. Text links are the most effective ways to get users to go to a website in comparison to other forms of links including pictures.
Content: CPY embraces the philosophy of “less is more” when it comes to this email. It clearly informs users about the fall teacher training through text links, video, pictures and testimonials by actual teachers. This email is focused and direct, eliminating the possibility of over-informing and confusing the readers.
Share-ability: Lastly, the email provides readers with the option of sharing the content of the email through Facebook, Twitter, Instagram, YouTube and Pinterest.
Overall, their emails are straight forward, provides its readers with tools to learn more, and adds a touch of free marketing through the option of sharing.